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Discuss a brief
Independent digital & AI advisory

From signal
to system.

Delta Sigma helps mid-market and scale-up organisations convert digital and AI ambition into structured plans, capable teams, and systems that actually run.

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Proposition
Senior, accountable digital and AI leadership — without the agency overhead. Delta Sigma operates as a fractional Chief Digital Officer: one practitioner, embedded into the executive team, owning the work end to end.
Service pillars

Five pillars. One operator across all of them.

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Pillar · 01

Digital Strategy & Growth

Direction with commercial weight. Markets, propositions, and the operating model that supports them.

Pillar · 02

Operations & Delivery

The work of running. Roadmaps, sequencing, dependencies, and the cadence that holds them in place.

Pillar · 03

UX & CX Oversight

Sustained attention to the customer experience. Standards, reviews, and the language to enforce them.

Pillar · 04

Change & Implementation

Translation between intent and execution. The people side of putting digital systems into business.

Pillar · 05

AI Enablement & Advisory

Modulated, deliberate adoption. From use-case selection through to production AI that survives audit.

The method

Oversample. Filter. Translate. Validate.

STEP · 01
Oversample.

Gather more signal than the question needs. Interviews, data, stakeholder maps, system traces.

STEP · 02
Filter.

Reduce to the few inputs that actually move the outcome. Discard the rest in writing.

STEP · 03
Translate.

Convert filtered signal into a structured plan, an owner, a date, and a measurable result.

STEP · 04
Validate.

Run the plan against reality. Adjust, harden, hand over. Leave a system that survives without us.

Recent work

Three engagements, three numbers.

All work →
About

Dale Stratford.

Twenty-one years operating digital and AI at scale — three CDO roles, two PE-backed turnarounds, one listed-company integration. Delta Sigma is the next form of the work: senior leadership, delivered as a single accountable operator.

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Direct, not a form.